Course Content
Hướng dẫn sử dụng thư viện MDM
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Hướng dẫn sử dụng thư viện MDM
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Situational Analysis
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Situation Analysis Overview
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Understand Business / Phân tích doanh thu
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Three Target Markets & Search Operators
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Quy mô ngành tài chính tiêu dùng
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Market Segmentation
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Business – Growth Strategy Formulation
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Growth Strategy Formulation
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The BCG MATRIX
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11 Types of Strategies & Growth Strategy
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Choice Of Target Markets
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Customers’ jobs to be done (JTBD)
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Competition: Defining the Battlefield
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Thực hành: OHMAE’S 3CS MODEL
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Hướng dẫn sử dụng mô hình OHMAE 3C để đánh giá tình huống của thương hiệu
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Thực hành: Sử dụng mô hình OHMAE 3C để đánh giá tình huống Viso Credit
Thực hành: Xác định Job to be done cho Viso Credit
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Hướng dẫn bài tập
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Thực hành: Xác định Job to be done cho Viso
Exchange Of Value
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Value Proposition Introduction
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Customer Perceived Value
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Levels of product & Motivator factors
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Product Life Cycle to Marketing Mix
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Branding Matters
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The Consumer Decision Process
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Marketing is Selling
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Branding Matters
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The limited power of advertising & The 95:5 rule
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Five Implications of a Marketing Plan
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Brand Building
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Perceptions matter most
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Brand-building Objectives
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Biti’s Case Study
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Brand Growth Formula
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Brand Awareness
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Building Brand Knowledge by Creating a Compelling Customer Experience
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Brand Postioning
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Brand Positioning Case Study: Airbnb
08:16 -
What did we learn from Airbnb’s positioning statement change?
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Digital Branding
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Digital Commnucation Planning Framework SOCR
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Learn from the best and love the work more
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Case study: Tuvalu – The First Digital Nation
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Case study: Cadbury & Shah Rukh Khan-My-Ad
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Brand-Building with Digital Marketing Communications
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Digital Media
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The role of advertising
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Ostrow Model – Factors determining effective frequency level
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Demo: Facebook Reach Curve and Frequency
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Demo: Youtube Reach Curve and Frequency
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Reach and Frequency of Facebook/Youtube Platform
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The Bullseye Framework For Marketing Channel Prioritization
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Better Briefs
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How to brief agencies better
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